Temu, a global e-commerce platform, experienced a 58% drop in daily U.S. users in May following the U.S. government's removal of tariff exemptions for low-value packages from China. This policy shift has forced Temu to restructure its business model, increasing operational costs by 10-30% and impacting its competitive edge.In response, Temu is pivoting towards emerging markets, with non-U.S. users now making up 90% of its 405 million global monthly active users. This strategic shift aims to mitigate the effects of U.S. trade barriers and maintain growth momentum.